About us
ABOUT US
Building a better pet food experience
With all the challenges pet owners face today,
communities of pet lovers are growing
to ensure the best for their companions.
Explore New Flavors
Our pet food is crafted with love and care, using only the finest ingredients to ensure your pets thrive. We prioritize their health and happiness, offering a range of options tailored to meet their unique needs.
Start with the pet – find out what they need and give it to them.
Transforming pet nutrition is our mission.
We’re committed to quality.
Meet our team
Dedicated professionals driving our success in pet care
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the pet food, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the pet food industry, Mich has helped the company to get where it is today. Mich is among the best minds in pet nutrition.
Aline Turner
Chief Quality Officer
Aline is passionate about pet nutrition and loves helping pet owners find the best for their companions. She mentors a team of pet care specialists and advocates for animal welfare.
Iris Joe
Chief Pet Nutrition Officer
Iris, with her extensive background in animal nutrition, helps us formulate recipes that promote health and vitality. She is dedicated to enhancing the well-being of pets everywhere.